theKube2 coverage at CES 2012

The team at Bluetree Electronics had a great time at CES 2012 where they met up with potential distributors and the media. Here are some of the pre and post coverage of theKube2 at CES 2012.
Video Reviews

Online Review
Gizmag - Just-launched theKube2 claims title of “World’s Smallest Touch MP3 Player”
Chipchick - theKube2 is a Bite Size Touch MP3 Player
The Wall Stree Journal -
Channel NewsAsia –
UberGizmo –
Technology Blogged –
Mobile Mag -
Geeky-Gadgets -
Gadget Feast -
Winarco –
Gadget King –
Swagger Seek -
Penn-Olson –
Tech Geeze -
Best Mobile Device –
Techyin –
Design Folio New Zealand -
Styloko –
Sunday Guardian -
Gadgeters –
Home Escape -
Huaban –

Kube2.0 MP3 Player Launched

Aaron Koh, Social Media Communications Manager, Bluetree Electronics Singapore
Tel: +65 6348 2247

Kube2.0 MP3 Player Launched
The smallest touch in the world now available at all 7-Eleven stores in Singapore

Singapore, 9 November 2011 — Bluetree Electronics today announced the launch of theKube2, the smallest touch MP3 Player in the world. theKube2 MP3 Player, packed in an rock solid aluminum body, has a touch sensor for screen navigation and allows full body changeable skins. theKube2 MP3 Player has a battery life of six hours of continuous playback in a single hour charge and comes with 4GB microSD card to store up to 1000 over songs.

The Kube2 MP3 Player is available exclusively at all 7-Eleven stores in Singapore from 09 November 2011.

“Since the launch of theKube two years ago, our customers suggested that a touchscreen on the player would allow for easier navigation. They also added that they would like to have changeable skins to give theKube a new look and feel,” said Mr Sem Chong, Managing Director CEO and Founder of Bluetree Electronics.

“The feedback served as the basis of our R&D in Singapore and we have made the improvements accordingly. You could say that theKube2 was designed by Singaporeans, for Singaporeans and with Singaporeans,” said Mr Sem Chong.

theKube2 MP3 Player will be sold exclusively at all 7-Eleven stores island wide. This is the continuation of the partnership between 7-Eleven and Bluetree Electronics which started with the sale of thekube MP3 Player two years ago.

“We are honoured to be the first retail brand to carry theKube2 MP3 Player. Our customers have shared with us positive reviews of thekube and we believe that theKube2 will continue in its predecessor’s successful path.”

theKube2 MP3 Player is exclusively available at all 7-Eleven stores in Singapore from 09 November 2011 and will retail at SGD45.90 (GST included).

About Bluetree Electronics

Established since 2004, Bluetree Electronics is a Singapore-based technology company
specializing in portable electronics and audio MP3 products. It has years of developing electronics products in the OEM market.

Photos of thekube2 can be downloaded at